B2B Growth agency

We build and run B2B marketing around the economics of your business.

Together, we decide where to grow and what acquiring customers can cost. NAVIN builds the websites, campaigns and sales tools, runs the agreed work and uses results with your sales team to decide what happens next.

The people shaping the strategy stay responsible for putting it into practice.

Selected clients

ZF
QbD Group
Bundl
HireScore

From our work

What changed through the work.

Vandy · Corporate-backed scale-up

From broad testing to focused lead acquisition.

NAVIN tested channels, audiences and value propositions, quickly stopping underperforming options. We then built out the strongest channel, audience and messaging into a focused foundation for acquiring leads efficiently.

Read the Vandy case

ZF Diagnostics · Route-to-market change and ongoing growth

A direct route to workshops, with lead flow sales could manage.

NAVIN co-created the business case, ran the Meta campaign and adapted qualification and pacing using sales feedback. ZF gained a repeatable way to reach workshops, with a more manageable flow for follow-up. The approach extended into further countries, and NAVIN continues to scale the programme with ZF.

Read the ZF Diagnostics case

Anonymous client · Developer software

A paid product launch that ended with a decision to stop.

NAVIN tested whether a developer tool could become a paid product. Campaigns brought in trial users, but usage data and interviews showed a lack of product-market fit. The engagement ended after 12 weeks, with a decision to stop the paid launch and part of the media budget unspent.

Read the developer tool case
View all cases

When to involve us

A growth plan that needs direction and delivery.

You want a partner to shape the decisions with your team and take responsibility for the work that follows.

A product or market to validate and launch.

You have an opportunity to pursue and a decision about how much to commit. You need evidence of demand, a workable business case and someone to put the approach into market.

A different way to reach customers.

Market expansion, a new sales route or an acquisition changes how you win business. You need the proposition, campaigns, sales materials and follow-up to work together.

Traction that needs ongoing attention.

Your business has customers and room to grow. Research, campaigns, websites and analysis need more attention than your team can give them. You want a partner to own the agreed programme and keep improving it.

The fit is strongest when you want to delegate a growth programme and can commit budget, a decision-maker and the commercial input the work needs. NAVIN owns the agreed execution; your team remains involved in the decisions and sales follow-through.

What we offer

Start with the question you need answered.

Commercial validation

Should we invest?

Before committing to a product, segment or market, find out whether the opportunity warrants the investment. Get a recommendation grounded in research, customer response and the economics.

  1. Commercial validation

    Should we invest?

    Find out whether a product, segment or market is worth the investment before committing.

  2. Launch and transition programmes

    How do we get it into market?

    Turn a decision to launch into a practical route to customers, and get it live.

  3. Ongoing growth partnerships

    Who keeps it running?

    NAVIN owns the campaigns, analysis and improvements your team lacks the capacity for.

What the work produces.

Each engagement draws on the capabilities needed for the agreed objective. The business case and evidence determine where we concentrate the work.

Strategy
Positioning, audiences and GTM routes tested in market, with findings on what to pursue, change or stop.
Growth marketing
Campaigns built, run and improved, with evidence guiding further investment.
Websites and commercial assets
Live websites, calculators, lead magnets and sales materials.
Sales enablement
Lead lists and systems for qualifying and enriching leads.
Business cases
We estimate market size and potential, forecast returns from campaigns and market entry, and align lead generation with sales capacity. Our pipeline pacing models account for the work needed to qualify, develop and close opportunities.

How we work

A shared strategy. Responsibility through execution.

NAVIN connects marketing, product and sales around a shared growth plan. Market response, product knowledge and sales feedback shape the decisions we make together and the work we deliver.

Learn

Understand what growth depends on.

Understand customers, buying decisions and economics. Separate evidence from assumptions.

Plan

Agree the route and the decision rules.

Agree priorities, assets, tests and decision rules with your team, using a business case we keep updating.

Test

Put the approach into market.

Build the assets and run the tests. Stop weak routes; scale when ROI and payback support it.

Loop

Keep useful work running.

Review results with sales, update the business case and put the next decisions into practice.

You have one direct point of contact. The people shaping the strategy stay responsible for putting it into practice.

Start here

What needs to move next?

Tell us where you want the business to go and the decision in front of you. We will discuss the opportunity, the work that follows and whether NAVIN is the right partner.